01About This Policy
This Privacy Policy explains how DEARLADY FASHION SDN. BHD. (“Dearlady Fashion”, “we”, “us”) collects, uses and protects personal data, in line with the Personal Data Protection Act 2010 of Malaysia (“PDPA”). It applies to customers, wholesale buyers, people who contact us and visitors who give us personal data through this website.
02Data Controller
The data controller is DEARLADY FASHION SDN. BHD., registered in Malaysia (Registration No. 202601043012 (1705107-K)), of VO2-12-35, V Office 2, Lingkaran SV, Sunway Velocity, 55100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia.
03Personal Data We Collect
We may collect: your name; email address; phone number; delivery address and any access notes you give us; your shop or company name; order details such as products, sizes, quantities and amounts; delivery records; and anything else you include in an enquiry, wholesale request or order note.
04How We Collect Data
We collect personal data directly from you when you check out on this website, prepare an enquiry with our contact form, email, call or message us, ask for a wholesale quote, or collect an order from us. We do not buy personal data from data brokers or list vendors.
05Purpose of Processing
We use personal data to: process your order and confirm payment; pack and send your order or arrange collection; confirm delivery charges with you; issue receipts, invoices and quotes; answer enquiries and help with sizing; handle exchanges, returns and refunds; and, if you agree, tell you about new arrivals.
06Legal Basis Under the PDPA
We process personal data with your consent, given when you provide it to place an order or contact us, and because it is needed to perform a contract with you or to take steps you ask for before entering one. You can withdraw consent for optional communications at any time.
08Bag, Checkout & Order Data
Your shopping bag is stored in your own browser’s local storage and is not sent to us until you check out. At checkout, your name, email, phone number, order description (including sizes and your delivery address) and total are sent to our payment gateway provider. Card, bank and e-wallet details are entered on the provider’s pages and are never stored by us. The contact form prepares an enquiry on your device, which you then choose to send to us by email.
09Data Retention
We keep personal data for as long as needed for the purpose it was collected, for after-sales support, and to meet accounting and tax record-keeping obligations under Malaysian law (generally seven years from the transaction). Enquiries that do not lead to an order are kept for a reasonable period and then deleted.
10Data Security
We use reasonable administrative and technical safeguards to protect personal data, and only staff and partners who need it to fulfil your order can see it. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
11Your Rights
Under the PDPA you may ask to access the personal data we hold about you, ask us to correct it, and withdraw consent for a particular use, including marketing. Contact us at dear_lady@outlook.com. Withdrawing consent may mean we cannot complete a delivery or provide after-sales support.
13Children’s Privacy
Our website is meant for adults. If you are under 18, please ask a parent or guardian to place the order. We do not knowingly collect personal data from children without that involvement.
14Changes to This Policy
We may update this Privacy Policy from time to time. The current version is always on this page.
15Contact
Questions, access requests or complaints about personal data: dear_lady@outlook.com or +6017-892 1533. Our address is VO2-12-35, V Office 2, Lingkaran SV, Sunway Velocity, 55100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia.